The inherent problems and potential of influencer culture

Amanda Hayes Business Leave a Comment

YouTube, Facebook and Twitter have a lot in common. They’re all massively popular social media sites that connect creators with their fans. More recently, however, they have become even more than that. While exposure to one’s fans is thrilling, it soon becomes clear that those followers demand consistent, quality content on a regular basis. With the constant deluge of content …

Three reasons you should connect with your customers digitally

Amanda Hayes Business Leave a Comment

Do you have a text, email or chat service to reach your clients? If not, you may be losing lots of potential business. Since the invention of the telephone in 1876, businesses have used telecommunications to reach more customers, peddle their products and services, and nurture their business relationships. The widespread use of the cell phone in the ‘90s and …

How Digital Marketing is Changing in 2019

Amanda Hayes Business Leave a Comment

Each year brings rapid changes to the digital marketing world, and 2019 is no different. It seems that every month, a new marketing tool is introduced aimed at connecting better with potential customers, building brand awareness, or gathering data for future marketing efforts. While 2018 saw a rise in video content, social influencers, and AI for marketing efforts, 2019 will …

Moving your business into the digital age

Amanda Hayes Business Leave a Comment

Would you consider your marketing strategy digitally-focused? Are your advertising and lead generating services taking advantage of all that digital marketing has to offer? Do you get most of your qualified leads from your website or Facebook account? If you answered no to the above questions, don’t worry, you’re not alone. Things changed significantly at the birth of the new …

TSD’s WatchDOGS program: Empowering students with positive male role models

Amanda Hayes News Leave a Comment

Cedar River Elementary has gone to the dogs. The WatchDOGS, that is. They’re everywhere: Monitoring the school parking lot in bright green vests, enthusiastically waving cars through the drop off lines and handing out high-fives, in classrooms reading to students, or even at lunch telling jokes. They are dads (and other father figures) who volunteer at their children’s school, connecting …

The Case for Being Politically Correct

Amanda Hayes Politics & Society Leave a Comment

Ah, Facebook. Where all the great debates happen. Where the most important battles are fought. Where the greatest minds of our day come to discuss the state of the world in an engaging and civilized manner. One day, I found myself in the midst of a long Facebook session I never intended to begin. While logging in to quickly send …

Bodily Autonomy Starts at Home

Amanda Hayes Politics & Society Leave a Comment

Parents exercise a lot of control over their children, and rightfully so. They are solely responsible for ensuring their child grows up safe, healthy and as a functioning member of society. But some forms of control are unnecessary or even harmful.  Demanding complete, unquestioning obedience harms their curiosity; control over their friends, interests and interactions fuels resentment and opposition, but …