The inherent problems and potential of influencer culture

Amanda Hayes Business Leave a Comment

YouTube, Facebook and Twitter have a lot in common. They’re all massively popular social media sites that connect creators with their fans. More recently, however, they have become even more than that. While exposure to one’s fans is thrilling, it soon becomes clear that those followers demand consistent, quality content on a regular basis. With the constant deluge of content …

How Digital Marketing is Changing in 2019

Amanda Hayes Business Leave a Comment

Each year brings rapid changes to the digital marketing world, and 2019 is no different. It seems that every month, a new marketing tool is introduced aimed at connecting better with potential customers, building brand awareness, or gathering data for future marketing efforts. While 2018 saw a rise in video content, social influencers, and AI for marketing efforts, 2019 will …

Moving your business into the digital age

Amanda Hayes Business Leave a Comment

Would you consider your marketing strategy digitally-focused? Are your advertising and lead generating services taking advantage of all that digital marketing has to offer? Do you get most of your qualified leads from your website or Facebook account? If you answered no to the above questions, don’t worry, you’re not alone. Things changed significantly at the birth of the new …