The inherent problems and potential of influencer culture

Amanda Hayes Business Leave a Comment

YouTube, Facebook and Twitter have a lot in common. They’re all massively popular social media sites that connect creators with their fans. More recently, however, they have become even more than that. While exposure to one’s fans is thrilling, it soon becomes clear that those followers demand consistent, quality content on a regular basis. With the constant deluge of content …

How Digital Marketing is Changing in 2019

Amanda Hayes Business Leave a Comment

Each year brings rapid changes to the digital marketing world, and 2019 is no different. It seems that every month, a new marketing tool is introduced aimed at connecting better with potential customers, building brand awareness, or gathering data for future marketing efforts. While 2018 saw a rise in video content, social influencers, and AI for marketing efforts, 2019 will …