My name is Amanda Hayes and I’m a digital marketing professional with a passion for writing and media. I create marketing campaigns, manage social media accounts, write compelling content and business storytelling, design websites, and create print and online marketing materials. My happy place is sitting in front of my computer with a blank page and a fresh cup of coffee.
I’m currently a manager of digital communications for a local news organization and I am excited to use my knowledge and skills on a larger scale. Please read on to learn more about my background and what I'm passionate about.
My Digital Toolkit
A good marketer uses the right software and tools to get the job done. Employing a variety of digital applications tailored to your business saves time, leverages the channels that will be most effective and gets results.
Latest Blog Posts
Latest Instagram Posts
I love taking photos and sharing them with those around me,
and Instagram is my favorite platform for photo sharing by far!
Recent Web Projects
My skills as a web designer are inspired by and grounded in the ideals of digital marketing. A website needs to be modern-looking and easy to navigate, with clean graphics, legible text, and strong, aesthetically-pleasing calls to action. It should invite interaction and encourage immediate engagement. Simply put, your website is the digital face of your organization, and you have, on average, less than 10 seconds to capture your audience’s attention before they click away. A positive user-interface is absolutely essential to any person, or organization that wants to connect with their audience, from bloggers to big banks.
I have built websites for a variety of different companies.
Here is some of my most recent work.
The Stages of a Good Marketing Plan
If you are looking to embark on a new marketing endeavor for your business, there are some things you should do first to increase your chances of success. New marketing initiatives should not begin without first taking these three steps.
This first stage is where you get together with all the stakeholders in your organization and decide on the goals of your new marketing strategy. What are you hoping to gain? Increased revenue? Brand recognition? Introducing a new product? Try to be as specific as possible to get the clearest picture.
At this stage, you should be meeting with every department in your organization to get info on your current position in the market. You should also be learning about your customers: past, current, and prospective. Analyze your strengths, weaknesses, opportunities and threats.
Now you need to determine how you will mark your progress throughout this new initiative. You'll need a way to evaluate whether you're on track to reach your goals. These benchmarking sessions should be frequent and thorough so you don't waste resources continuing down the wrong path.